Meet our CEO Coach – Juan Jose Hurtado
Guiding business leaders to greater success.
Juan Jose Hurtado
BACKGROUND
Juan José Hurtado is a transformational business leader with over 30 years of senior executive experience across Latin America & USA. Known for his “People-First” philosophy and passion for the future of work, he has held key leadership roles at global companies including ARMCO, AFP Integra, Unilever, and Laureate Education Inc. As President and CEO of Laureate Mexico, he led one of the network’s largest operations, serving over 200,000 students, where he successfully transitioned operations online in just two days during the pandemic. His strategic acumen also resulted in $20 million in cost reductions and marked improvements in market share and operating margins. Prior to this, he played a pivotal role in expanding student retention and academic reputation as Global SVP Learning & Innovation .
Juan José is currently a Vistage Chair, executive coach, and partner at AIMS-USA, where he supports organizations in building stronger leadership and talent strategies. He also leads HUMAND, a firm focused on driving organizational transformation through human-centered strategy and exponential technologies. He is an Industrial Engineer from the Universidad de Lima and holds an MBA from IESE Business School in Barcelona. His tenure at Unilever as VP of Human Resources for Mexico, Central America, and the Caribbean was marked by bold talent development strategies and significant operational efficiencies. Juan José continues to empower leaders and organizations toward sustainable, human-centric futures.
Beyond his professional life, Juan José is married to Elizabeth and proud father of three—Juan José (32), Álvaro (31), and Gabriela (21). He has been happily living in Miami since 2012, where he continues to build a future grounded in purpose, people, and possibility.
Helping Leaders Reach Their Full Potential
Janet Fogarty
Vistage Chair since 1993
The rewarding part about being a chair is working with the members and watching the growth over time that they can’t even see.
“The rewarding part about being a chair is working with the members and watching the growth over time that they can’t even see.”
Janet Fogarty
Vistage Chair since 1993
Linda Gabbard
Vistage Chair since 2005
I’m a huge believer in the power of a group. Vistage combines this with the opportunity to work with high-performing CEOs and entrepreneurs. Together we create growth and value for each member, their employees, their families and their entire community.
George Glover
Vistage Chair since 2016
As a CEO, I was blessed to have worked in five countries on three continents, and I thought that just the impact on people I’ve worked with and led was life-changing. But to be able impact those who I don’t directly work with—and their organizations—has been life-changing.
Allen Hauge
Vistage Chair since 1994
The life of a Chair for me has been extraordinarily rich. If you have any orientation toward learning, it’s the best learning experience you will have as an adult, hands down.
Chair Guillermo Hysaw fought racism on the football field and persevered through Jim Crow. He became a pioneering auto exec and, ultimately, a leader of leaders.
Arturo Lopez
Vistage Chair since 2014
My approach to Chairing is firm, compassionate and resolute. I come from a military background and have worked hard to be an agile Chair. I help my members bring a warrior mindset to challenges so they’re prepared to face anything.
Liza LeClaire
Vistage Chair since 2017
It’s not just helping them be more successful, it’s not just helping them make more money, it’s helping them be a better person.
Dwight Frindt
Vistage Chair since 1994
What unleashes individual’s motivation? What gets team members focused, collaborating and acting effectively for a shared purpose? What keeps organizations productive and agile? These are the questions that drive my passion as a business leader and trusted advisor.
Mark Murphy
Vistage Chair since 2012
I work with CEOs individually and in a peer advisory board format to help them lead more strategically, effectively and substantially on both personal and professional levels. I am passionate about calling forth a leader’s clarity and courage to act boldly in advancing their business.
“I work with CEOs individually and in a peer advisory board format to help them lead more strategically, effectively and substantially on both personal and professional levels. I am passionate about calling forth a leader’s clarity and courage to act boldly in advancing their business.”
Mark Murphy
Vistage Chair since 2012
