BACKGROUND

Jose Soto is a global commercial and distribution executive who helps mid-market CEOs scale their companies with structure and confidence. As Founder and CEO of BUILD Growth Advisory, he advises growth-stage companies on go-to-market strategy and on building sales teams that can scale. He specializes in scaling sales, distribution, and trade partner networks in complex, fast-changing markets, especially where the sale is technical or consultative. Jose’s leadership experience includes Fortune 500 companies such as Procter & Gamble and PepsiCo, as well as mid-sized private companies and entrepreneurial ventures in international markets. He has scaled businesses, launched new ventures, expanded into new countries, turned around underperforming operations and developed business leaders. His multinational, multicultural perspective helps leaders see their challenges from new angles.

Jose is also active in the South Florida business community. He serves on the City of Boca Raton Community Advisory Board, chairs the Programming Committee of the Private Directors Association South Florida Chapter, and mentors business owners and startups through SCORE and Florida Atlantic University’s Runway program.

As a Vistage Chair, Jose helps CEOs and business leaders in his area make better decisions through confidential peer advisory groups, monthly one-to-one coaching and
access to Vistage’s global network.