Meet our CEO Coach – Marty Greif
Guiding business leaders to greater success.

Marty Greif
CEO & Executive Coaching in Tampa / St. Petersburg
Vistage Florida Chair since 2025
BACKGROUND
Marty Greif is a dynamic leader who combines entrepreneurial success, people-focused leadership, and a passion for community impact. As President of SiteTuners, Marty has helped over 2,100 companies generate more than $1 billion in revenue through conversion rate optimization. With more than 25 years of experience in sales and marketing, he specializes in transforming business challenges into opportunities, guiding organizations to achieve at least 25% conversion rate improvements within just 3-6 months. Marty’s expertise in optimizing user journeys and enhancing lead generation processes makes him an invaluable resource for businesses looking to scale effectively.
As a newly appointed Vistage Chair, Marty mentors CEOs and executives through their toughest business challenges. Drawing from his own leadership journey, Marty understands the isolation leaders often face and provides the guidance and peer support needed to thrive. His approach focuses on creating safe spaces for collaboration, empowering leaders to separate strategy from tactics, and building roadmaps that turn visions into reality. Marty’s commitment to fostering personal and professional growth aligns perfectly with Vistage’s mission of empowering leaders to make better decisions and achieve better results.
Beyond the boardroom, Marty is dedicated to giving back to the community. As a Board Director at Vincent House, he advocates for dignity and opportunity for individuals living with serious mental illness. This balance between driving business success and serving others defines Marty’s holistic approach to leadership. By joining the Vistage community as a Chair, Marty brings not only exceptional expertise but also a passion for creating meaningful impact—both in business and beyond.

