
Meet our CEO Coach – Marty Greif
Guiding business leaders to greater success.

Marty Greif
BACKGROUND
Marty Greif is a dynamic leader who combines entrepreneurial success, people-focused leadership, and a passion for community impact. As President of SiteTuners, Marty has helped over 2,100 companies generate more than $1 billion in revenue through conversion rate optimization. With more than 25 years of experience in sales and marketing, he specializes in transforming business challenges into opportunities, guiding organizations to achieve at least 25% conversion rate improvements within just 3-6 months. Marty’s expertise in optimizing user journeys and enhancing lead generation processes makes him an invaluable resource for businesses looking to scale effectively.
As a newly appointed Vistage Chair, Marty mentors CEOs and executives through their toughest business challenges. Drawing from his own leadership journey, Marty understands the isolation leaders often face and provides the guidance and peer support needed to thrive. His approach focuses on creating safe spaces for collaboration, empowering leaders to separate strategy from tactics, and building roadmaps that turn visions into reality. Marty’s commitment to fostering personal and professional growth aligns perfectly with Vistage’s mission of empowering leaders to make better decisions and achieve better results.
Beyond the boardroom, Marty is dedicated to giving back to the community. As a Board Director at Vincent House, he advocates for dignity and opportunity for individuals living with serious mental illness. This balance between driving business success and serving others defines Marty’s holistic approach to leadership. By joining the Vistage community as a Chair, Marty brings not only exceptional expertise but also a passion for creating meaningful impact—both in business and beyond.
Helping Leaders Reach Their Full Potential
Janet Fogarty
Vistage Chair since 1993
The rewarding part about being a chair is working with the members and watching the growth over time that they can’t even see.
“The rewarding part about being a chair is working with the members and watching the growth over time that they can’t even see.”
Janet Fogarty
Vistage Chair since 1993

Linda Gabbard
Vistage Chair since 2005
I’m a huge believer in the power of a group. Vistage combines this with the opportunity to work with high-performing CEOs and entrepreneurs. Together we create growth and value for each member, their employees, their families and their entire community.

George Glover
Vistage Chair since 2016
As a CEO, I was blessed to have worked in five countries on three continents, and I thought that just the impact on people I’ve worked with and led was life-changing. But to be able impact those who I don’t directly work with—and their organizations—has been life-changing.

Allen Hauge
Vistage Chair since 1994
The life of a Chair for me has been extraordinarily rich. If you have any orientation toward learning, it’s the best learning experience you will have as an adult, hands down.
Chair Guillermo Hysaw fought racism on the football field and persevered through Jim Crow. He became a pioneering auto exec and, ultimately, a leader of leaders.

Arturo Lopez
Vistage Chair since 2014
My approach to Chairing is firm, compassionate and resolute. I come from a military background and have worked hard to be an agile Chair. I help my members bring a warrior mindset to challenges so they’re prepared to face anything.

Liza LeClaire
Vistage Chair since 2017
It’s not just helping them be more successful, it’s not just helping them make more money, it’s helping them be a better person.

Dwight Frindt
Vistage Chair since 1994
What unleashes individual’s motivation? What gets team members focused, collaborating and acting effectively for a shared purpose? What keeps organizations productive and agile? These are the questions that drive my passion as a business leader and trusted advisor.
Mark Murphy
Vistage Chair since 2012
I work with CEOs individually and in a peer advisory board format to help them lead more strategically, effectively and substantially on both personal and professional levels. I am passionate about calling forth a leader’s clarity and courage to act boldly in advancing their business.
“I work with CEOs individually and in a peer advisory board format to help them lead more strategically, effectively and substantially on both personal and professional levels. I am passionate about calling forth a leader’s clarity and courage to act boldly in advancing their business.”
Mark Murphy
Vistage Chair since 2012